One of the fields that is announced as being most affected by the arrival of artificial intelligence is marketing.
This is due to GPT-4's ability to create texts that can be used in blogs or promotional emails, or even entire campaigns with images and videos. However, these predictions have come up against limitations.
For example, Google search engines have begun to penalize south africa whatsapp mobile phone number list texts produced by GPT-4 on the grounds of plagiarism (after all, AI collects texts from other sources and makes them organic). The same is likely to happen with graphics.
So, once we have established that AI will not do the work for us, how can we leverage Artificial Intelligence in marketing?
The most useful applications of artificial intelligence have less to do with the development of final products than with the study of audiences, their preferences and needs.
In marketing, AI tools such as GPT-4 are most commonly used in data analysis and trend detection.
Among the most useful AI applications for Inbound Marketing we can find:
Big Data
It is a group of technologies that performs two tasks: collecting information from various sources (from a form to a visitor's passage through a web page) and analyzing it.
This allows you to profile the audiences of a campaign, segment them and design messages for each need.
Machine Learning
It is a higher level of AI learning from data: based on large volumes of information, ML detects patterns and trends , and can take action on them.
For example, modifying the messages on a screen about a specific event or sending messages to specific customers.
Emotional AI
So-called emotional artificial intelligence identifies the mood of its users and, thanks to this, can more conveniently resolve incidents in customer service or moderate comments on a website.
Advanced Search
The combination of Big Data and Machine Learning allows us to better understand user searches on the main search engines. With this, we create lists of more effective keywords for our clients.
Smart Ad Strategies
Various AI tools allow you to create ads for a targeted audience and publish them on the right media and at the right time. At the same time, AI collects audience and impact data for each ad .
Process Automation
In general, AI can automate all processes related to marketing: from administrative to strategic, including budget management and graphic design.
