After remembering that dark era of instant messaging, let's come back to the present and be glad to live in the golden age of this type of apps:
We have virtual keyboards that correct us and even predict what we want to say.
Apps that allow us to send not only text, but also images, audio, videos…
We can interact with Bots that keep us up to date and facilitate a quick conversation with our favorite brands.
What we like to do most with our mobile is chat, whether on Whatsapp, Facebook, Line, Telegram,… And this is only growing:
Number of users using messaging apps worldwide from 2016 to 2021 (in 1 billion)
What can messaging apps do for our online strategy?
As I was saying, chat apps refuse to be just another messaging app. They keep innovating and evolving, creating a complete ecosystem within themselves.
Now, with just one app, we can do everything: you architect phone number list can tell your parents that you are fine and that you will be home before 10:30 p.m., make that video call to say goodnight to your partner when you are away for work, or play Candy Crush.
“And as a brand, how does this benefit me?” you might ask. Your users can be aware of all the content you publish on your blog, even notifying them individually. Do you have an e-commerce site ? Well, you can certainly boost that purchase of that dress you “need no matter what” with an abandoned cart action from a simple chat message. And there’s no need to talk about the potential that a bot has for your business’s customer service.
Are you interested? Seeing all these possibilities, you too will surely want to be present in the messaging apps for those more than 2 billion users “hooked” on WhatsApp, Facebook Messenger or even Slack.
What is a chatbot and how to use it on Facebook Messenger
What a mess this whole Bots, Chatbots or Robots thing is. Do you want to know what each one is?
The last one is easy and is responsible for avoiding fights in many homes over who should vacuum. Does the Roomba ring a bell? No, we're not talking about dancing, but about that wonderful little device that leaves our floors sparkling clean. That's a robot, a device that performs complex, usually repetitive tasks, with the ability to move independently.
The definition of a bot is “a computer program that performs automatic tasks.” With them we can perform tasks on a large scale. And that is why they are often misused (computer attacks, spam actions on social networks), tarnishing their name.
For your digital marketing actions, we recommend the use of a chatbot. This is a type of bot that is designed to interact conversationally with people based on programming. A conversation is automated, and can be as complex as we want.
Tools like Chatfuel or ManyChat are the pioneers and make it very easy to start building your first chatbot. All you have to do is connect it to your Facebook page and voilà, let your chatbot start capturing leads or guiding your customer towards a purchase.
It is very important to know your buyer persona well and design a conversation that improves and meets an optimal user experience . Although it does not require programming knowledge, composing and designing a chatbot is a complex task and requires continuous attention to make it grow. Do you want to start using it on your website or e-commerce? Write or call us and we will be happy to help you implement a strategy in the favorite messaging apps of your potential customers.
