Main disadvantages of offline marketing

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47.7% of media budgets are invested online this year. In North America, online marketing spend is 56.3%, in Europe it is 44.7%. Source: WARC, 2019
2. Great measurability
With billboards, you can often wonder how many people actually saw them, with printed articles you can never be sure how many readers got through at least half of them. These worries disappear on the Internet. With properly set up advertising accounts and web analytics, you can find out exactly who is most interested in your advertisement, whether visitors to your website download the price list, how much of the article the user reads and how long it takes on average for a customer to make a purchase from you .

3. Precise targeting
Modern advertising systems bulk sms pakistan allow us to choose very precisely who we want to show our advertising to. We can target by gender, age, occupation, location, interests, personal habits and current needs , and thus speak exactly to those people who we have something to say. We can even remind ourselves of users who have bought from us in the past, have probably already used the product in question, and would now appreciate buying a new one at a discount. Previously, advertising was more of an annoyance to people. It interrupted their favorite TV shows and took up space where they would like to see and read something else. However, properly used digital advertising helps and motivates – you just have to set it up correctly.

No interaction with the audience, High cost, Difficult to measure, Low conversion rate, Difficult to obtain feedback.
4. Audience breadth
83% of Czechs use the Internet and 71% use it to search for information about goods and services (source: Czech Statistical Office ). The audience for online advertising is therefore practically unlimited. Facebook is actively used by more than half of us and its users span all education, income and social status groups.