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"Flexible" e-mail: its characteristics and features - we analyze it with an example
If we ask for an explanation of what Agile e-mail is, we will get the following - it is a technology for creating letters not during the preparation of the mailing, but during the process of british student b2c mobile number database opening the letter. The mechanics are implemented as follows: at the moment of opening the letter, the necessary subscriber data is recorded, which is transferred to the e-mail specialist and allows him to change the content - in particular, images. It is enough to just change and make the picture unique and the letter will become different. The more tags in the letter that collect information, the more accurate and effective the letter will be.
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What Agile-e-mail tracks:
IP and geography;
type of gadget and platform used;
any changing information - availability of goods in stock, current exchange rates, weather conditions for geotargeting, personal data, etc.
All this data can be taken into account both when composing the letter and changed already in the process of opening. It is still advisable to think through several possible options that will allow you to create a practically interactive letter - subscribers will definitely appreciate it. To be sure, we will give an example that is often used to confirm the effectiveness of flexiblee-mail marketing. Imagine that the promotional mailing ended a day ago, and most subscribers have only reached your letters now - and they are offended, and you are at a loss. Think over the scenario, prepare and integrate the content and change the content of the promotion - and now your readers did not have time for gifts, but can still take advantage of discounts. You can listen to more examples of Agile-email in the video by Dmitry Kudrenko, project managereSputnik:
What are the main benefits of Agile Marketing?
your emails are always relevant for both your subscribers and your company;
a more flexible real-time configuration system allows you to prevent force majeure;
You can always experiment, because the content changes depending on the user's data, increasing his interest in the offer.
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Today, the Agile-e-mail direction in Internet marketing is only gaining momentum, but its potential can be assessed in test modes of popular mail services that are focused on improving the quality of service. Remember that by choosing this approach, you can count not so much on increasing sales as on increasing audience loyalty - this is the most important goal.
