It has been seen as a warning sign for the SERP that the first result is an excerpt produced by SGE's AI. There are many who believe that users will stick with that first result.
However, Google officials point out that thumbnails of relevant sites improve the user experience while increasing traffic to sites with valuable content.
This is because Google points out that the information at the philippines mobile phone number list top of the snapshot comes from the three sources shown in the thumbnails, which will grant authority and prestige to those sites.
The most effective strategy in this regard is the use of long tail keywords . In fact, the use of AI is recommended for complex queries that involve combinations of specialized terms.
If longtail keywords are chosen strategically and intelligently, they will make your content relevant and propel your site into the snapshot thumbnails.
3. Topic Clusters
Once you click on the thumbnails of any of the three relevant sites, a second page of results is displayed, offering alternative AI-generated queries that expand on the original search.
In this case, related results are offered with thumbnails. In certain cases, when SGE understands that they cover the same thematic cluster, the thumbnails are grouped on the same line.
This second page of targeted queries offers opportunities for advertisers and organic content creators, as long as the topics covered on the web are grouped under topics that are ahead of the suggested searches.
As long as a page is as comprehensive as possible, SGE's AI will direct it not only in the first result, but also in prospective queries. This will turn the SERP into a thematic ecosystem that channels traffic more than once.
Furthermore, since SGE shows users the sources from which it takes information, it rates the relevance of what each site contributes . In this way, authority is built collaboratively and corroborated with the greatest of filters: the users.
4. Follow up
One of the biggest challenges for SGE is that point where it completely abandons the traditional SERP model and allows direct contact with AI.
As we mentioned, in the central part of the snapshot, the SGE presents a series of buttons with alternative queries. Among these buttons is the “Ask a follow up” button.
This “ask for follow-up” leads to a new conversational window similar to ChatGPT where it is possible to give instructions to the AI for the development of texts.
As in the main window, SGE refers to the original sources of the data it uses, indicating relevance to the indexed sites.
5. Associated Products
Under these same guidelines, valuable content can lead to products and services using SGE (as long as connections are created between the articles and your own and third-party content).