Freemium worked well for Slack because they were able to delight users with its free version while still providing additional useful features in the upgraded paid product.
Conversely, HubSpot did not start out using a list of armenia consumer email freemium strategy. They started as a paid marketing automation tool, but as they’ve expanded their product offering into the marketing, sales, and service growth suite, they’ve added freemium features like their CRM.
4. Price Discrimination
A price discrimination strategy is when you set a different price for the same product based on the market status of the buyer.
For example, movie theaters sell discounted tickets for children and seniors. Even though their tickets cost less, people in those demographics can see the same movies and sit in the same seats as customers paying full price for their tickets. The purchased experience is the same, but the price is different based on their demographics.
In B2B, you typically see price discrimination used for startups. HubSpot and Drift are both examples of software that offer their product at a heavy discount to startup companies. This enables companies who would not otherwise be able to afford those tools access, and then as the startups grow, they’ll have developed a loyalty to those tools and be willing to pay more.
This strategy does require having a way to segment your buyers based on market status and then verify that status before a sale is finalized.
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