The more you know your potential customers, the more dynamic the entire process will become.
Being aware of content segmentation makes all the difference if you want to work with Inbound Marketing. Always try to personalize your posts.
Communication with your potential customers can flow from lebanon whatsapp mobile phone number list multiple channels, so you need to determine which ones your audience is focused on.
Gain insight into your customers' Internet usage. For example, whether they spend a lot of time on Facebook, whether they search on Google, or whether they prefer to visit websites.
Interaction
The interaction you provide must be precise and well-supported. All published content must be carefully documented so that the strategy is efficient.
Inbound Marketing Basics
To consolidate your knowledge of Inbound Marketing and be qualified to work together with your digital marketing agency , it is important that you have clear some basic definitions about this strategy.
Lead
A lead is a person or organization interested in what you sell. This interest is demonstrated by sharing contact information, such as an email address, a phone number, or even a social media profile.
Buyer Persona
It is the fictional representation of the ideal consumer you want to reach.
To prepare it, certain data are necessary, such as demographic, socioeconomic, behavioral and interest data, among others.
MQL
This is the acronym for Marketing Qualified Lead. It refers to a lead or potential client that meets a desirable profile, which inclines them to purchase.
SALT
Sales Accepted Lead is a potential customer that has been validated by the sales team. This means that in addition to having shown certain profile and behavioral characteristics, these have been validated.
SQL
Sales Qualified Lead. This is a SAL that has also been validated as being interested in a product or service from our company, and that can also pay for it (has the budget). It is a sales opportunity.
Landing Page
In digital marketing, a landing page is a stand-alone web page created specifically for an advertising or marketing campaign.
This is where a visitor “lands” when they click on a Google AdWords ad for example.
CTA
Call To Action refers to a button or phrase that invites a lead to take a specific action.
It could be a “Buy now before they sell out!” type of deal.
Conversion
This is the point at which a lead makes a decision and performs a certain action. This action depends on the objectives of the campaign. It may involve filling out a form or making a purchase.
