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To who we are communicating with Lets think about the target group again Lets conduct a survey among the recipients Or lets simply test sending a video and check the recipients reactions. This way we can find out whether videos are effective in our ecommerce business. Figure 2017 Postal Survey Results. Source Email Research How to prepare to send GIFs or videos Preparing a video email involves several stages. The first is the idea itself, i.e. the content we want to show. We have many options Videos introducing services or products Guides and tutorials Invitations to events and webinars Opinions..

Of other customers Introduction to our work or profiles of our employees Or something lighthearted, fun and enjoyable is perfect for the latter and is used eagerly by users of all ages every day. Keep in mind that such videos bulgaria whatsapp resource in emails should be teasers or invitations and not fullblown recordings. Videos in emails should be dynamic and give users motivation to take action and not be boring. How about this from a technical point of view? In , it is very simple. Video emails can be created using the draganddrop wizard or by placing the video in the email..

Code. We also presented other possibilities of the newsletter creator in the article How to create effective email deliveries in the . Figure Example of placing a video in the draganddrop editor. Source Material Effective newsletter creation with and video And video and placing it in an email is not enough to attract users. The subject and foreword of the email are important where we can reveal that we have prepared something special inside. Using the word video in the subject of the email can increase . Of course, it is also important to test the correct display of emails..