Create content that fits into sections like featured snippets or People Also Ask on targeted keywords.
Optimize on-page visibility and user experience using the Pixel Rank metric.
These approaches will help you create a more effective SEO strategy by understanding the overall dynamics of the SERP, rather than just focusing on ranking position.
What is Above the Fold and Below the Fold?
The terms Above the Fold and Below the Fold , which are frequently used in web design , are very important in understanding the user experience:
Above the Fold: The area of the screen that the user can see without scrolling when they open a web page. This area is the most valuable part of the page because it attracts the first attention of the users.
Below the Fold: The section where the user must scroll down to see it. This area is usually less visible, so the content is less likely to reach the user.
Historical Perspective: From Newspapers to SEO
The fold concept was first used for newspapers during the printing era. Before being sent to the newsstands, newspapers were folded in half, so that only the top half was visible. Therefore, journalists displayed their most striking news on top.
The same approach applies in the digital world today: the most valuable part of web pages to attract users’ attention is the Above the Fold area.
Fun Fact:Although the concept of folding has shifted from physical media to digital media, user behavior has not really changed. People are more interested in content that is right in front of their eyes. This increases the importance of engaging design and content creation.
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User Behavior and the Importance of Fold
Research has shown that users spend their time:
57% of the time is spent Above the Fold ,
It shows that 74% of them spend their time on the first two screens of content .
Even though scrolling behavior has become more widespread than it was in the 2010s, Above the Fold content is still very important. Content in this area includes:
Achieves higher visibility,
Gets more user interaction,
It performs 30% better in terms of CPC (Cost Per Click).
Why Does Pixel Order Matter?
First Impressions Matter: The vast majority of users make up their minds about a page within seconds, so the most important content should be placed Above the Fold .
Higher Click Through Rates: Content that is visible is more likely to be clicked.
Alignment with User Behavior: While human behavior may change over time, the need to create attention-grabbing content remains constant.
