In this brand new Whiteboard Friday, Russ

[rabhasan018542]

To increase click-through rate, try to leverage your title tag with some snappy copy (without creating clickbait). Examine the competition As with most competitions, it’s a good idea to suss out the current winners prior to the event. So, before jumping in to creating new pages or reformatting existing content, take a look at the top-ranking pages and ask yourself the following questions: How are they formatted? What’s their tone? Which points do they cover? What are they missing? You can now use your answers to create the best, most relevant piece of content on the topic.


Format content for relevant SERP features Just as you used the SERP features tanzania business email list as clues to search intent, they can also be used to inform your pages’ formatting and content. If the featured snippet contains a numbered list, for example, it’s safe to say that Google appreciates and rewards that format for that term. In a similar vein, if the SERP returns related questions, be sure to answer those questions clearly and concisely in your content. The Theory Behind Ranking Factors — Whiteboard Friday Whiteboard Friday | Search Engines | Advanced SEO Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs.


Jones discusses the theory behind those ranking factors, and gives us some improved definitions and vocabulary to use when discussing them. Agency tactics Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, folks. Welcome back to another Whiteboard Friday. Today, we're going to be talking about ranking factors and the theory behind them, and hopefully get past some of these — let's say controversies — that have come up over the years, when we've really just been talking past one another.