Are the Asylum Parcel and the Press Insert Dead?

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Parcel asylum and press inserts are two direct marketing tools long used by advertisers. However, in the digital age, their relevance and effectiveness are increasingly being questioned! Are these tools doomed to disappear? What is parcel asylum and press insert? Parcel asylum consists of integrating advertising documents (catalog, card, flyer) or samples into packages intended for consumers who have made an online purchase.

For an advertiser, the objective of this marketing technique is to increase its visibility and reach a particularly attentive audience. Indeed, when opening their package, the consumer is in a positive state, called pleasure, which makes them more likely to appreciate the offers and advertisements found in their package.

The press insert is the fact of inserting prospectuses, brochures or advertising flyers directly into a newspaper or magazine. Here, the objective is the same as for parcel asylum: to take advantage of the visibility and bolivia phone number data distribution of a medium to reach a targeted audience. There are two types of press inserts: The discarded press insert : an advertising document inserted at the end of a magazine, directly under the film surrounding the latter so that the subscriber can find it as soon as he opens the film.

The paperback press insert : an advertising document stapled in the middle of the magazine and attached to it. The advantages of these tools Asylum seeker/Asylum seeker, a win-win relationship Becoming an asylum agent is a way to make your parcel shipments profitable by inserting advertising inserts from a non-competing company, but sharing a similar target. These advertising inserts offer your customers the opportunity to discover promotions on products that interest them, thus reinforcing your brand image. On the side of the recipient, that is to say the advertiser who integrates these advertising inserts into the packages, this guarantees an opening rate of 100%, since the recipient will inevitably open his package.