Learn how to apply upselling and earn more

[sanjida708]

Learn about upselling, a strategy that will help increase your average sales ticket and make your company earn more.

Earning more is the goal of all companies, but many of them ignore a technique known as upselling in their sales strategies.

With it, you can increase your average ticket and revenue without necessarily needing to add items to your portfolio or even launch a promotion.

Want to know how to apply it and make your organization earn more? You've come to the right article, here you'll find out:


What is upselling?
Advantages of upselling
4 tips for putting the strategy into practice

What is upselling?

The term upselling does not have a literal translation into Portuguese, but we can define it as a strategy applied to make the company sell more.

In short, the technique improves the customer experience and this is the basis for increasing the organizations' revenue. When choosing a product or service, the consumer has the chance to buy something more complete.


It works like this:
Let's suppose you want to purchase a tool to facilitate your organization's processes and when closing your order you come across the following message: “For an additional R$100.00 you can purchase the Pro version”.

In this case, the Pro version will give you access to several features that will be important for carrying out tasks, in addition to having a longer subscription period and you decide to purchase it.

This is upselling, offering a more expensive product, which increases the average ticket and revenue, but which brings more advantages and improves the customer's experience with your brand.


Advantages of upselling
Just by reading the previous topic, it was already possible to understand that applying this strategy brings many benefits to companies and also to consumers.

But let's make the advantages even clearer, check out the main ones below:

Improves customer experience: this is perhaps one of the most important, as improving the experience increases the chances of customer loyalty.
Increases company revenue: when the technique is applied correctly and clearly, it directly increases company revenue.
Builds customer loyalty: As we mentioned, by improving the experience you build customer loyalty and make them advocates of your brand.

4 tips for putting the strategy into practice
Now that you understand how it works and the advantages of incorporating upselling strategies into your business, let’s get down to business with practical tips for applying the technique.

1. Analyze your customer
First of all: analyze and get to know your customer in depth. It is not enough to offer a more expensive option for your product/service if it does not make sense for the person who is buying it at the time.

For the technique to achieve its objective of increasing the average sales ticket and the company's revenue, the offers need to be assertive and based on in-depth analysis.

2. Use and abuse data
To get to know your customer, you can use some strategies and defining your persona is one of them.

But for the upselling technique, this definition is not enough; it is necessary to analyze all available data to define which customers are ready to receive an offer and which are not.

3. Show the advantages
It is very important to clearly demonstrate the advantages hungary whatsapp number database that upselling will bring to the customer. If the customer does not see value in your offer, it will not be accepted.

Here it is worth making well-illustrated comparisons of the options offered, so it will be easier to visualize the benefits added by the new offer.

4. Review your portfolio
In addition to all the tips we gave above, it is important that you periodically review your product/service portfolio in order to identify those that are out of date.

By making this identification, you can establish two actions: focus your upselling on those that make the most sense for consumers and also modernize those that are obsolete for the market.

Did you like the content? If you want to learn more about the topic or other related subjects, visit the Monolito blog . It is full of materials that will help you transform your business.