Consider incorporating a mix of evergreen

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Define Your Goals and Target Audience Before creating your content calendar, clearly define your social media goals. Are you aiming to increase brand awareness, drive website traffic, generate leads, or boost sales? Understanding your goals will help you tailor your content accordingly. Additionally, identify your target audience.


Knowing their interests, preferences, and pain points belarus phone number library will enable you to create content that resonates with them. 3. Conduct a Content Audit To avoid duplicating content and identify gaps in your social media strategy, conduct a content audit. Analyze your past posts, engagement metrics, and audience feedback.


This will help you understand what has worked well and what hasn't. 4. Plan Your Content Themes and Topics Based on your goals and target audience, plan your content themes and topics. content (content that remains relevant over time) and timely content (content related to current events or trends).