The habitual times that will result in high broadcast

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The important thing you need to decide is which database group you want to broadcast to. There are several broadcast groups that can be organized, including: Life time value (LTV) – How much money has been spent by a customer Average Order Value (AOV) – What is the average amount of spend that will be spent Purchase frequency – How often does a customer buy from us? All of the above groups can be divided into two: 1) Highest (highest quality and usually results in higher conversions) 2) Lowest (less quality but can still produce conversions with the right offer) Actually, there are still many types of groups that can be organized.


For example, according to prospect demographics and types of products kazakhstan business email list previously purchased. You can read more about this grouping arrangement in the previous blogpost. Although there are many, the groups that we use most often and that have the biggest impact on broadcast decisions are the LTV and AOV groups. Why? Because from this group, we know how much money has been spent & can estimate how many transactions they can "afford". STRATEGY 2: CHOOSE A SUITABLE DATE Once we know which group we will blast, then we can decide on the broadcast date.


Say, you want to broadcast at the lowest LTV in the middle of the month. It doesn't seem appropriate. Yes, in the middle of the month most people will spend less. So, if our broadcast is really aimed at getting sales, there is little hope of getting a high return. That's why grouping and blast time are very important in determining the results of the broadcast . So when is the right date to broadcast? To be honest, there is no specific answer because until we try, we won't know.


But decisions are at: 1) Pay time This time is indeed the most appropriate time to send broadcasts. Do you want to promote a product, or do you want to launch a product? It's better to broadcast during payday season. When they have a lot of money, customers are more "generous" in spending. Especially if they have been wanting to buy our product for a long time.