If you lose you have to quickly optimize

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XX for the NGO niche. Before that, there is one question you need to answer first: "Is it possible for us to achieve a ROAS of 3 or more when running a creative ad, one image, with a simple caption ?" The answer is, it's possible if the message conveyed in the image successfully attracts the attention of our target audience. Before that, do you know what ROAS is ? ROAS is an abbreviation for “Return On Ads Spend” .


Basically, ROAS refers to how many times the return you get from the amount you italy business email list spend on advertising. It is used as one of the marketing metrics to measure the effectiveness of the advertising campaigns you create. For those new to this field, it is important for you to understand how to calculate ROAS to monitor ad performance . The formula is easy if you want to calculate ROAS : ROAS = (Total sales/income from advertising) divided by (advertising cost spent ) If you make a profit, you can continue advertising & scale up.


your ads or turn them off first if they reach a loss stage. Generally, the higher the ROAS, the better. For example: When ROAS increases to 2 or more , you can run ads as usual or scale up and increase your advertising budget. When ROAS 1.7 is about to drop to breakeven, you are advised to close first if it reaches a loss-making level. However, to get a good ROAS, we have to experiment a lot.