From strategy to the shelf: Promotional logistics as a driver of success at the point of sale

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Logistics and marketing are two sectors that are closely related, giving rise to promotional logistics, which is key to achieving business success for any company in the retail sector.

On the one hand, logistics focuses on ensuring that products move efficiently along the supply chain, while marketing strives to personalize contact with the public and add value to products and services. This fusion gives rise to promotional logistics , where both areas work side by side with a clear objective: to optimize the success of product sales at the point of sale, and to build customer loyalty through a satisfactory shopping experience.

In this sense, if a brand has a promotional marketing campaign, it is important to be clear that the promotional logistics process is essential to achieve the objectives set . But how? Below, we tell you how to achieve a successful in-store promotion thanks to this type of logistics.

The key is to have good strategic planning . This will allow you to identify the objectives and the amount of resources available to the company so that the promotional logistics works correctly and avoid making mistakes during the process. In addition, thanks to proper planning, you will ensure that all the elements necessary to carry out a promotion, such as flyers, PLV, gifts, displays or merchandising items, are at the point of sale on time, which will avoid possible problems at the start of the promotion. Likewise, good planning will make it easier for the entire team that is part of the promotional work to be clear about where to focus their efforts to achieve the main objective: increasing sales.

So, at this point, the question is : what are the benefits that promotiona bolivia whatsapp lead l logistics can bring to marketing? This type of logistics is an interesting dynamic if it is focused on customer loyalty, since certain promotions or advantages that can be offered to current customers so that they become brand ambassadors also come into play here.

It is undeniable that promotions at the point of sale are inextricably linked to the need to have a series of elements that give visibility to said promotions such as displays, gondola headers, signage or corporate logos. And although the main function of promotional logistics is to transport all the necessary material to the point of sale, this type of logistics also includes carrying out other actions such as moving the promotional elements from one place to another, without forgetting the more than necessary reverse logistics, which is responsible not only for collecting the promotional materials but also for storing them and ensuring that they are in good condition to be used again.

The logistics sector has undoubtedly evolved so much that it has become an important lever for many areas of a company such as sales or marketing. And if there is one thing that stands out in logistics, it is its ability to adapt to the needs of each promotion, which makes it easier to propose different solutions based on the requirements of each one.

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