Did you know you can put a link in your SMS?

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Article updated 8 months ago by NewsMDirector
link in SMS

Of all the communication channels through which to impact the user, SMS Marketing is one of the most powerful . Its high opening and reading rates confirm this. And that is why you have to think about how to exploit this channel and get the most out of it. The solution? Add a link to your SMS.

You may have thought that SMS was just for sending notifications. There are those who believe that it is only used as an appointment reminder. And there is another group of people who think that its only function is to become that second chance for unread emails. In reality, an SMS Marketing strategy is all of that, but it encompasses much more.

Perhaps some of you have been left with this superficial image because you didn't know that including a link in an SMS was possible. Or you hadn't thought about it. But how can you not consider including a link in an albania whatsapp number data SMS if what you want is for the user to convert?

The main objectives of SMS marketing are to retain existing customers and to find new ones. In fact, SMS marketing is such an inexpensive and simple tool that you can send your message to hundreds of users at once.

Still, don't forget that you can send targeted promotions and personalized messages to reinforce the engagement of potential customers. But if you want to go a step further and get conversions, do you know how you can take advantage of SMS?

TABLE OF CONTENTS
Optimize the impact with a link in SMS
Keys to adding the best link in SMS
1.- Your communication must be brief
2.- Use www instead of http//
3.- Generate trust with the link and with your name
4.- Messages with links in SMS must be directed to users who have smartphones
5.- Landing pages with responsive design
6.- Customize the text and the landing page
7.- Analyze the results
Optimize the impact with a link in SMS

SMS messages are always opened. And for that very reason they are included in the most effective digital marketing strategies. Always thinking about making the greatest impact on the user. However, after that impact, it will be the user who decides. It will be up to them to open the browser and search for your brand to continue browsing.

Although it is true that 48% of consumers begin their purchase research with mobile searches , according to SmartInsights , we can feel a certain relief and think that after receiving our message the user will be able to get to work until they find us. Or that at least when they do, we will be top of mind. But it is not 100% certain.