LinkedIn Post
What should a LinkedIn™ post contain?
1. A striking slogan to capture attention (secret 1)
For a post to be fascinating, it must follow certain rules and the first one is to have a captivating tagline. So yes, on LinkedIn™, you cannot put an H1 title at the top of a post, but create it yourself by isolating your introductory sentence to make it stand out. Without an attractive title, your post, no matter how effective it is, goes unnoticed.
Why? Simply because only the first 3 lines are visible to the Internet user. If he wants to know the rest of your post, he must click on “see more”. The slogan is therefore capital, because it is what captures and then makes the reader want to see more. This is the basis of the foundation for making an effective post.
The storytelling technique usually works well for placing a catchy headline, as it draws the reader in and they want to see the rest of the story. For example: “How I doubled my turnover in 3 months?”
Provocative titles or rants also spark interest and challenge the audience. However, it is quite daring and it is not recommended to post this type of content regularly so as not to get the reputation of being grumpy…
2. A fluid and airy text, that is the second secret of effective publications.
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The structure and format also have an influence, because they are what encourage or, on the contrary, discourage continued reading.
LinkedIn Post
For a LinkedIn™ post to be devoured by your readers, the text needs to be airy and fluid. That is, try not to write paragraphs longer than 2-3 sentences and make sure they are short. Additionally, a line break also allows you to highlight important passages in your LinkedIn posts. Keep in mind that a post can be dense, but still clean and tidy so that your prospects will want to read it.
Emojis, besides giving your post a friendly touch, structure the text, because remember, it is not possible to put words in bold or italics. Line breaks are also welcome to fan out your post. By structuring your post, you put the odds in your favor to have it read in its entirety.
Finally, don’t miss the call to action ! It’s a short phrase, usually placed at the end of the post, that prompts the reader to take action. The action can be a simple interaction (like or comment) or something more direct (contact you, sign up for a training session, etc.).
3. A message to convey: the third secret of a successful LinkedIn™ post
Every piece of content posted online should focus on a message you want to convey to your audience. Try to really focus on one big idea and ask yourself why you are writing this post and what your communication purpose is.
To captivate your audience to the end, don't be too thin. A post that is too rich in ideas is not effective, because your contacts may not understand where you are going and therefore not continue reading.
4. An image: illustrate to better distribute your post on the professional social network (secret 4)
If it's a text format, it's possible and advisable to add an illustration to your LinkedIn™ post, to liven it up and provide additional information. The chosen photo or image should have meaning and be perfectly in line with your message, so don't hesitate to do some research. You shouldn't add a visual element just because it looks pretty, but to support your ideas.
Post LinkedIn
Also, instead of using impersonal, royalty-free photos that don't mean much, try to put your employees or products in the spotlight to convey a more human and authentic image.
Don't neglect quality! It's better to put nothing than to put a blurry image!
5. The presence of emojis to make an effective post (secret 5)
Emojis are best known for their widespread use on Facebook™ and more fun and relaxed social networks. LinkedIn™ is first and foremost a network of professionals, you might think that emoticons have no place there. However, today the era of the serious and rigid company is over. LinkedIn™ is a network that brings together many start-ups and companies that want to be more relaxed, without going to extremes.
Emojis are therefore recommended to humanize your posts and convey your emotions. However, don't overdo it! A few per post are more than enough.
6. Secret 6 is to use hashtags and mentions sparingly
Hashtags (#) are the small print that accompanies posts. They japan phone number are often found at the end of the post. The goal is to put keywords into hashtags so that they appear in searches for that exact word.
We talk about mentions when we identify a person in a post. It is not enough to type their name, but to click on their profile. To make it appear, you must put an “@” and then start typing their name or name. A list containing their relationship is displayed.
Hashtags and mentions get you likes or comments and therefore earn you points with the LinkedIn™ algorithm.
What are the different types of LinkedIn™ posts?
In order for a page to be alive, it is important to master the inner workings of LinkedIn and to publish regularly, varying the content. In this sense, it is possible to create and distribute various types of LinkedIn™ posts: simple text, carousel, image, video, article, etc.
The classic post
It is a post that spreads a text. It is classic, but it is the type of content that always works, as long as it has an attractive title and a welcoming structure. Storytelling, which is the art of teaching or transmitting a value, while telling a compelling story, favors this type of post. Users appreciate storytelling relatively well when it is relevant.
LinkedIn Post
