We hear a lot about chatbots or intelligent virtual assistants for businesses. However, few people know how to use them to benefit their clinics or other healthcare facilities.
As incredible as it may seem, many health professionals still believe that self-care via chatbots is far from reality.
But they are wrong!
Chatbots have arrived in the present and can be myanmar email list 175737 contact leads obtained at affordable prices for any office or clinic, generating countless advantages.
Are you ready to enter this path of no return? Then, keep reading!
But what is a chatbot?
A chatbot is nothing more than software capable of conducting a conversation via audio or text with a person . Currently, they operate on sites, mainly, on popular messaging platforms, such as Facebook Messenger, and there is great expectation that it will soon also work on WhatsApp.
Why use a chatbot in my clinic?
Did you know that nearly 59.30% of patients try to contact your clinic outside of business hours to schedule an appointment?
Research indicates that 65% of consumers prefer to be assisted by a chatbot that resolves their queries, rather than having to wait in a queue on the phone.
Furthermore, the same research states that 23% of potential customers simply give up on making a purchase if the communication channel is busy.
More reasons to use a customer service and marketing chatbot in your clinic:
Be available 24 hours a day, 7 days a week;
Serve multiple customers at the same time, without waiting in line, without busy phones and without your telemarketing team or assistants being overloaded during peak hours;
Reduce costs with care by up to 80%;
Offer standardized attention, always with quality, without mood swings and with artificial intelligence capable of understanding what the client writes freely;
Automate routine procedures such as scheduling appointments, clarifying queries and sending consultation reminders;
They can help in attracting new patients when combined with social networks.
And before you ask, I'll answer: yes, it is possible to do ethical marketing in clinics!
The Federal Councils of Dentistry and Medicine, as well as other health professions, limit and consider some practices illegal, so always study and keep up to date with the code of ethics for your category.
Among the main errors that we can highlight and that are NOT allowed by the codes of most health categories, are:
Disclosure of "before and after" photos of treatments;
Disclosure of appointment prices in advertising vehicles;
Dissemination of scientifically unproven treatment techniques;
Disclosure of equipment ownership as a way to show that you have superior technology;
Distribution of discount or loyalty cards;
Guarantee results in treatments.
