According to Statista, the number of smartphone users is expected to double from 2016 to 2026. By 2021, there will be approximately 6.4 billion smartphone users worldwide.
What does this mean for marketers? Adopt a mobile-first strategy.
Mobile marketing isn’t a new fad or mobile number list trendy strategy. It’s been around since the iPhone was introduced. The difference is that mobile marketing is now a necessity. From local SEO to social media marketing, all strategies must be focused on “mobile first.”
Fortunately, there are a variety of mobile marketing strategies that businesses can use to expand their reach, generate sales, and retain loyal customers. Let’s take a look at five of the top mobile marketing strategies you may not have thought of trying.
1. SMS Marketing Campaign
Text message marketing, also known as SMS marketing, is a strategy centered around sending bulk text messages or personalized text message alerts to customers and subscribers who have opted in to receive text messages from your company.