A lead originally meant a potential opportunity. But that gradually changed over time to mean 'any contact information stored in your database'.
Our co-founder and CEO, Brian Cohen, explains this in this short video. Make sure to watch until the end and subscribe to our YouTube channel .
Author's biography
Brian Cohen StoryLab.aiBrian has over 15 years as a marketing strategist venezuela business email list and visionary leader with a track record of transforming the marketing function and driving it to new heights for several SaaS companies as an advisor, consultant, and employee. He has spearheaded highly successful campaigns that captivated target audiences, optimizing the marketing funnel to maximize conversion rates and accelerate sales cycles.
Brian Cohen is also the co-founder and CEO of StoryLab.ai.
Video transcript (automatically generated)
Lead generation has become a hot topic in recent times. Mainly due to the different definitions.
A lead originally meant a potential opportunity. But that gradually morphed over time to mean
any contact information stored in your database.
Why are people changing the definition of a lead? As goals grew and marketers needed to meet those goals, they loosened the
standards of what it meant to be a lead and what it meant to be pushed onto the sales team.
In order to cope with these larger volumes and in difficult times. The reason they shouldn't do that is because it becomes very difficult for BDRs to chase all these contacts who are not necessarily ready to buy or ready to have a conversation with you or even aware of the problem you could potentially solve for them.
This becomes very costly as it is time and energy that BDRs are spending. It is money that you have spent to acquire these leads, so it is becoming very costly and they are less likely to convert.
Instead, we've been making this drastic shift to demand generation by focusing on key areas of capturing people who are already in the market while creating demand from people who aren't necessarily in the market but could be potential prospects for you. They have problems that you can potentially solve for them.
