Unlike Google Search, Yahoo! Ads has separate management screens for search and display, but the procedure for installing tags is the same. Please note that tags are different for search and display, so you need to install them separately.
This time, we will explain the procedure using Yahoo! Search as an example. Please see below for how to install tags for other media such as Google Ads and Microsoft Ads.
>>Download the document set (service documents and case studies) to learn about Ollie's
Table of Contents [ Hide ]
About Yahoo! Ads tags
Conversion actions that can be measured with Yahoo! Ads
Types of conversions that can be measured with Yahoo! Ads
How to measure conversions with Yahoo! Ads
How to install Yahoo! Ads tags using GTM
Preparation before installing tags
Setting tags in GTM
Subsequent work
summary
About Yahoo! Ads tags
First, we will explain what you phone number database need to understand before installing Yahoo! Ads tags.
Conversion actions that can be measured with Yahoo! Ads
The conversion actions (conversion objectives) that can be measured with Yahoo! Ads are as follows.
download
Buy/Sell
Subscriptions
Application
Lead Form Submission
reservation
Request a quote
Route and transfer information
Exit clicks
contact address
Viewing key pages
add to cart
Initiating payment
Call
Tag Firing
Qualified prospects
Previously traded prospects
others
Reference: About "Purpose of Conversion Measurement" [Search Ads] (Official Help Page)
Types of conversions that can be measured with Yahoo! Ads
You can choose from the following four types of conversions that can be measured with Yahoo! Ads.
Web page : Set this if you want to measure actions on a web page.
Reference: New settings for web page conversion measurement (official help page)
Calls : Set if you want to measure calls
Reference: New settings for call conversion measurement (official help page)
App : Set if you want to measure on the app
Reference: New settings for app conversion measurement (official help page)
Import : Set when you want to measure specific offline actions.
Reference: New settings for import conversion measurement (official help page)
How to measure conversions with Yahoo! Ads
There are two ways to implement the Yahoo! Ads conversion tracking tag:
Install the website code directly on your website.
Reference: New settings for conversion measurement (web page) [Search Ads] (Official Help Page)
Install using Google Tag Manager (GTM)
Of the two implementation methods mentioned above, this time we will explain how to implement it using Google Tag Manager .
How to install Yahoo! Ads tags using GTM
Preparation before installing tags
Check the URL
This time, we will use our company 's Ollie's website as an example to set up tags.
The conversion point will be the "Inquiry completion page" that appears after the "Submit with this content" button on the site's inquiry form.
Check the before and after URLs to place the page at the conversion point.
