For better headlines, work on your copywriting skills. Good writers keep a swipe file of great headlines to use as ideas later.
If you don’t have one, you can make your headlines stronger by:
Showcasing and highlighting your value proposition. What’s the main value that your visitors will take away from using your product or service? Talk about that instead of blah copywriting for product features.
Using power words to trigger a psychological or emotional response. These words tap into our most human desires like ease, power, or status. Examples include “free” and “easy.”
Directing your headlines to your reader. Use “you” instead of we or us.
Here’s one of our favorite headlines from Native new zealand whatsapp Deodorant. It keeps it sleek and simple, and it includes power words.
Native Deodorant headline example
4. Create urgency in your headlines
If your offer seems like it’s available forever, visitors won’t feel the pressure to make a purchase.
Create urgency by creating a time-sensitive offer. Use time-sensitive language such as: “Offer expires tomorrow” or “Last chance.”
Check out this classic headline example from Birchbox. It builds a sense of urgency by including the phrase “Limited Time Only.”
Awesome headlines from beauty brand BirchBox
5. Make your headline unique
You won’t stand out if your headline is just like everyone else’s.
