One of our customers (a cosmetics brand) achieved an 88% opt-in rate for their texting offers and 15% conversion rates for the offer itself when they extended text offers to VIPs only.
8. Resist the urge to automate everything with chatbots
Many brands have been embarrassed by chatbots that don’t run smoothly, especially when they send out silly answers to customers.
It’s good to remember that SMS messages are powerful enough without having to jump to marketing automation before you’re ready. When you do automate, start with a semi-automated suggestion SMS chatbot before going into full SMS automation.
9. Send replies immediately or at lunchtime
If you’re not replying immediately, it’s best to netherlands phone number whatsapp send replies at lunchtime or towards the end of the day. Why? Because that’s when people are more likely to have time to complete their purchase.
10. Don’t build it yourself
The SMS marketing space evolves rapidly, and it’s not worth developing your own system with internal engineers. Instead, take advantage of an SMS content marketing manager that comes with everything you need.
11. Texting is not just for millennials
Grandma does it, too! People 65 and older use SMS just as often as people in their 40s, and even more than people in their 50s.
The reason: grandparents pick up texting because it’s the best way to communicate with their grandchildren. Once they get the hang of it, they realize it’s often better than calling, where they might have trouble hearing and get disconnected.
