What is on-page SEO?
As we pointed out in a previous article , the decision of search engines to rank a result first country wise email marketing list or last is basically based on two factors: 1) relevance and 2) authority of your website's content. When writing your website's content, base your texts on key keywords that you know your target audience is using in search engines.
The first task of in-site SEO is to make sure you know what keywords and topics your target audience is searching for and to make sure you use those keywords on your website. This increases your chances of reaching your target audience by appearing in their search results on Yahoo!, Google or Bing.
In summary, On-Page SEO is about these two tasks:
• Choose the best keywords to create website content around.
• Make it clear to search engines that your website is about those keywords.
The 4 pillars of on-page SEO
1. Meta Tags
Meta tags are the official data tags of each page that are found between the tags that open and close the HTML code of the page. The most popular Meta Tags are the Title Tag, Meta Description and Keyword Tag. These tags alert search engines with relevant information about the content of the page, which helps them decide if your website is appropriate to appear as an answer to a given search query.
2. Title Tags and Meta Descriptions
Title tags and Meta Descriptions are two of the most important tags when it comes to SEO and increasing the potential click-through rate of visitors to your website. A title tag is a tag in HTML code that contains a sentence describing the content of a given page.
These tags are the first aspect of your website that the search engine robot will encounter when it scans your page. Therefore, it is important to make a good first impression by optimizing the title tag and meta description of each page according to your keyword strategy and your branding strategy. Titles are generally around 77 characters long, so you should try to be direct and wise when writing one.
