The checklist serves as a guide for the entire marketing campaign , from start to finish. For this reason, these systematic review processes are very interesting to increase your conversion.
That said, the data collection process must be correct . Therefore, if you do not choose the appropriate fields to capture the information or if you do not comply with data protection legislation , you will have to restart the process.
Take note of what to do, as this will help you refine your mailing list:
1. Preparation and creation of the subscriber list
The first thing you have to do is create and prepare your list of subscribers for the campaign, and for it to meet its objectives you have to follow some points:
Clean up unnecessary information on your mailing list . For example, remove recipient addresses that send your emails to the SPAM folder, unsubscribe, or have your mailings systematically bounced back. To finish cleaning up your list, send a reactivation email to inactive recipients; if they don't reply, you can also unsubscribe them.
Confirm that you're sending via multiple cmo email lists channels and that subscription options are included . The ultimate goal is to ensure that you receive your emails and add incentives; for example, you can include subscription checkboxes in emails, subscription widgets on pages, encourage subscriptions in physical stores, use social media to drive subscriptions, offer discounts and deals, and include vital content. These actions may vary depending on the type of business.
Experiential marketing for email marketing
2. Define the objectives for the Christmas campaign (depending on each case)
Christmas campaigns always have to pursue certain measurable objectives , both in terms of conversion and time . And the checklist must necessarily include this information. The points to follow are the following:
Evaluate the results of previous campaigns . Obviously, in order to improve, you want to know where you are starting from. In addition to looking at the absolute numbers, you will also want to know the reference days and times of most deliveries. This way, it will be easier to adjust to the preferences of the recipients.
Make decisions about how far you want to go . It is true that this part is the most complicated, but it is essential that you are realistic and use appropriate metrics. You have to indicate an income or number of conversions in a given time, which is how long the campaign will last.
3. Create the email marketing campaign
Well, we've refined the list, we know what we've done before and where we want to go... Now it's time to get down to business! To create your email marketing campaign, you have to take the following into account:
Create an attractive design that is consistent with your corporate values . The key aspects are that the design is responsive, that it has a good text-image ratio, with a powerful CTA, an attractive subject line and a sender name that generates credibility.
Pre-test your deliveries . In this case, you can use A/B testing to see which one is most popular and how visible it is on different devices and servers.
4. Monitor campaign results
The campaign needs to generate results and it is advisable to check them as you go . This can be done in the following ways:
Check the performance of your emails . It is essential to know how many emails are received, if there is feedback or if they convert. In addition, you need to compare campaigns to see when and how emails are most effective.
Delete inappropriate emails . If there are complaints, SPAM, unsubscribes or blocks, clean up the list to avoid wasting resources.
Do's and Don'ts in AMP
It is good to note that if you see the need to make changes, you can, as long as they are not inconsistent with your objectives.
The checklist for your email marketing campaigns is a very useful methodology to be more successful. Therefore, the free email marketing tool we offer can help you.
