One of the most common mistakes is to think that content is created after having the social media style guide ready. You choose the social networks, the objectives, the tone… and then you create the content. Well, no.
Take your time, and make some key cell phone number list decisions about the content you're going to publish , such as:
Do we only publish internal content or do we share posts from other sources?
If we share internal and external content, what is the relationship between the two types of content?
How do we obtain and approve external content?
What tools will we use to shorten URLs?
What strategy will we use to share links on Instagram?
When do we schedule posts and when do they post spontaneously?
What programming tools are we going to use?
What formats are we going to use? Photos, videos…
Most social media content can be repurposed. For example, resize images to fit Facebook, Twitter, Instagram, and Pinterest. But this requires a few minutes each day. So if you have limited resources, it's best to start with just one account, rather than trying to cover all of them, which will ultimately hurt your brand image.
Another important point that a corporate social media style guide should have is the planning of publications , that is, establishing a plan indicating
Creating content for social media
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