The hourly wage for part-time campus workers is only 20 yuan, kuwait whatsapp number data 5 million they are not required to pay social security. In addition, consumption time in campus stores is mainly concentrated after class, and staff arrangements are more flexible, which can save at least several thousand yuan in labor costs per month.
Of course, entering the campus does not mean that the brand can "rest assured", as there are many restrictions in the campus market.
03
Campus stores are not a lucrative business
First of all, opening a store in a school, especially on campus, is not an easy task. An industry insider told Yilan Business that there are currently three main types of campus stores: one is to open an independent stall in the cafeteria and negotiate cooperation with contractors; one is to open an independent store on campus and communicate with the school about cooperation matters; and one is to set up a stall on campus and negotiate cooperation with students. All of these require the involvement of university resources.
With the popularity of campus stores, more and more brands want to open stores in schools, and the competition becomes increasingly fierce. The threshold for schools to choose cooperative brands will be raised higher and higher, and brand voice will also become one of the factors that schools consider.
Secondly, even if there are resources to enter the campus, the capital investment will not be small. People related to Tianlala told Yilan Business that university canteens and leisure areas are usually contracted to catering management companies, and the contractors then subcontract them to stores. The rent of campus stores is high, basically more than 100,000 yuan a year, and the contractors take a high commission of about 20 points. In summary, the operating costs will be much higher than off-campus stores.
Furthermore, campus catering has obvious cyclical characteristics. Excluding winter and summer vacations, there are only 9 months of normal business hours in a year, and some schools in the north may have even shorter business hours. During this period, how to spread costs and how to manage personnel well will be a huge test for the stores.
