This social network defines itself as a source of inspiration, the place where people go to try something new. And its 300 million registered users also make it an opportunity for your business, especially if we consider that it is a social network with an audience of all ages and genders.
Pinterest works as a social network whose content is based on images (called pins) through which it is possible to access the website from which they come. These pins, which can be in the form of images, videos or gifs, are grouped into boards or bookmarks and will appear in each user's timeline according to their preferences. For this purpose, keywords are used to make it easier for them to appear in user searches.
As with any other social media strategy, it is vital that before you begin you define the objectives to be met, study the work that your competition is doing in that medium and analyze the audience you are going to target. In addition, you need a content plan just like with any other social network, and it is essential to measure the results of the actions you are implementing.
Studying how the tool works and all the possibilities it offers is essential, but there are several tricks you can put into practice to improve your Pinterest strategy.
How to improve your Pinterest strategy
Your brand profile is important
The description of your company or business must contain the keywords necessary to position itself on Pinterest and find future clients among those users who come to you. Link your website to the profile and verify that everything is correct, as well as include a cover that is associated with your brand and the content you will offer on the profile.
Tips for getting more attractive pins
- Always choose an eye-catching image because it will be the first thing the user sees. This image can include your logo in a subtle way (avoid the top right corner because it will be covered by the tool's own icons) and must comply with the recommended measurements. Pinterest recommends using images of 2:3 or 1000 x 1500 pixels in .png or .jpg, and videos of up to 2 GB, square or vertical (2:3 or 9:16), with a minimum duration of 4 seconds and a maximum of 15 minutes and in .mp4, .mov .m4v. or .gif format.
- Don't shy away from infographics and images with text . In this gambling data korea phone number case, unlike what happens with other social networks, this type of image does work. The user receives a lot of information in a single glance and it is a good way to attract their attention.
- Use valuable content. Since it is an inspirational social network, if your content is helpful, the user is more likely to save the pin, share it, or even visit your website. For example, if your company is a travel agency and the pin explains how to pack a suitcase so that it takes up minimal space, you are offering valuable content that is useful to users. It is a way to “catch them” with content that interests them.
- Consider the destination website. When linking pins to your website, it's important to choose a destination that is a natural progression from that image or video. For example, if the pin is an image of a delicious avocado and salmon sandwich, it would make sense to take you to the recipe, for example, which could be on your website's blog.
- Fill in the details for each pin . It's important not only to have an attractive image, but also to have the accompanying text provide context and meaning and increase interest. Including a title and description optimized with the most relevant keywords is essential. The choice of keywords will affect where your content is shown on Pinterest and who sees it, so work on your SEO. You can also include some relevant hashtags at the end of the description, but don't go overboard. Too many hashtags are not good for any social network.
The importance of taking care of your boards
Pinterest is not just about pins. Boards should be a fundamental part of our strategy and are one of the best ways to get an audience to follow you. According to Pinterest, boards are the places where your Pins are stored, like little drawers in the big closet that is your profile. This is how you classify your content, collect it and make it easier to find.
Each profile has its own boards (which users can follow) and within each board you can create subboards to make it easier to stay organized. Boards are a way to get a creative and eye-catching profile, like Pantone's different colored pins.
Don't be afraid to change a board if it's not working. Move around, test and analyse what works best for your brand, but always in line with your corporate identity . You can use collaborative boards to encourage participation from your followers and combine them with boards you create with your own content and with external content from other users.
It is important for boards to have updated content, so it is not a bad idea to “clean” old content and update it with newer, more current content.
Don't just focus on yourself: work on the social network proactively
Like any social network, interaction with users and the activity you carry out within Pinterest is rewarding. Repin, share, enrich the social network and create a community that shares your content. If you are proactive with Pinterest, your followers will be the best megaphones for your brand that you can imagine.
Add Pinterest buttons and widgets to your website
Working on social media from your website is also important. People who only know you through Pinterest can discover your other social networks, and those who do so through the website can be potential Pinterest followers.
Installing social media buttons and even widgets that display dashboards on your website if they fit well with your website design is an ideal way to encourage visitors to follow you on social media.
Use Pinterest Ads to expand your reach
It's worth noting that Pinterest, like other social networks, offers a range of advertising products that you can use for your business, as well as a highly personalized customer service. Ads can be displayed in the home feed, category feeds, and relevant search results for your chosen audience. In order to advertise on Pinterest, you must have a business account and follow Pinterest's advertising standards.
The social network has its own Business Manager and its own Pinterest Analytics that allows you to measure the impact of actions, as well as different ad formats that range from a standard image to promoted app pins. In addition, Pinterest's own blog offers success stories from different companies that can serve as inspiration for your actions.
Mistakes to avoid in your Pinterest strategy
Knowing what to do is just as important as knowing what not to do in your Pinterest marketing strategy. Beyond the common mistakes in any social media strategy, such as not measuring the results of your actions or using hashtags incorrectly, there are some mistakes to avoid on Pinterest.
- Use it as if it were a product catalogue. If the goal of this social network's users is to be inspired, showing them our products without giving them anything else is not the way to get them interested.
- Don't use titles or descriptions. Each pin should be treated with the same care as a post on Instagram, for example. You would never upload a photo without a caption to your Instagram feed, so don't do the same on Pinterest.
- Don't interact with users. It's important to answer your users' questions, keep an eye on Pinterest's notifications, and try to build a community.
- Use only one type of pin. Pinterest has several types of content available to use. Combining videos with images is always a good idea. In addition, they have now introduced a new type of content called carousel or collage, which combines several photographs.
- Place the boards on your profile randomly. The form is as important as the background, and the order should always make sense. The board you are most interested in promoting will be the one placed in the front line of fire, so that it is the first thing seen when entering.
A social network that, in the medium and long term and with hard work, gives impressive results. It will bring traffic to your website, which will bring you closer to a future sale and once you start using it, it will become an essential part of your social media strategy.
