Virtual fairs and the new commercial normality

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At the beginning of February, as the new coronavirus Covid-19 originating in China spread to other countries, numerous trade fairs and events began to be cancelled and postponed until further notice. During this period of maximum uncertainty, more than a hundred trade fairs were cancelled in Spain, which, according to the Association of Spanish Trade Fairs (AFE) , would paralyse trade fair activity in different industrial sectors from March to June.

The Mobile World Congress (MWC) in Barcelona, ​​which list of telegram users in new zealand was due to take place from 24 to 27 February, Alimentaria , also in Barcelona, ​​and the International Naval Industry Fair (Navalia) , which was due to take place in Vigo from 19 to 21 May, are just some examples of major trade events that take place annually in our territory and which had to be cancelled or postponed to prevent the spread of the pandemic. At an international level, the Berlin International Tourism Fair (ITB) and the Geneva Motor Show are two of the more than 3,300 events that had to be cancelled for the same reasons.






The economic debacle that the pandemic has brought to the industry has challenged companies from all sectors to react quickly to ensure the continuity of their commercial activity. To adapt to the new normal, companies must now focus their efforts on implementing new commercial methods such as virtual fairs, meetings through digital communication tools such as Skype or Zoom and other virtual corporate events such as webinars and seminars on different online platforms.



The virtual fair as an alternative to trade fairs
The integration of digital technology into all areas of society has been advancing rapidly for years, but everything indicates that the Covid-19 pandemic