Other companies have realised that aesthetically mexico telegram data simple squares with their functional depth are the perfect solution. They can be real hidden champions of dialogue marketing. Netflix, for example, advertised its Gilmore Girls series with codes on 10,000 coffee cups. This led to one million visits to a special mobile site where users could have fun with photo filters. The car manufacturer Porsche allowed visitors to a trade fair to configure a Cayenne Turbo using a QR code on a digital poster.
Disappointments
of QR codes depends heavily on the consumer's profit expectations. Anyone who merely enriches their ads with QR codes that lead to the home page of their own website will disappoint users and should not expect more results than a few visits to the website. After all, a QR code should be the shortest possible link between print and digital without sending the user on a virtual treasure hunt on their smartphone. Anyone who uses QR codes without having a responsive website is guaranteed to annoy users.
On the other hand, codes are ideal for directing to tutorial videos or mobile landing pages that can be used to download applications.
Digital genius
The QR code is already more established in the logistics sector than in other industries – after all, that's where it comes from. This has prompted us to publish "Digital Genial", a special issue of our logistics magazine " dispo " that our customers can use as a printed gateway to their videos or apps. We not only create a QR code for the advertisement, but also branded mobile landing pages on which various videos can be shown, apps for both the Apple Store and Google Play can be presented and links can be set to the client's own website or social channels – naturally with all the options for social sharing. The landing pages can be used as a media bridge for a whole year: every customer can use the corresponding QR codes in their own marketing materials until the end of 2020.
