To make sure there are no smartphone errors I use Google's Mobile Test and for accessibility (such as skipped h2 and h3 hierarchies or missing alt tags) I use Wave Web Tool .
Create a super fast website
Speed is a key element to improve user experience , loading and positioning on Google. The benefits that can come from improving loading times are many.
improve site user experience with google pagespeed insights
Also because speed is an SEO factor : Mountain View rewards quality content and this label is also established thanks to the ease with which a person can open and read a web page .
Carefully monitor your site speed and invest the right amount to improve its performance. Starting with high-performance hosting and continuing with image file weight reduction , cache improvement, font optimization , Gzip compression and whatever you can do to present fast pages.
Must Read: What to Do When You Have a Slow WordPress Site
Publish quality content
This passage has a specific value and concerns the very concept of web writing. When we publish an article for the blog or a landing page we obviously worry about writing excellent texts. For whom? For the user or a phantom need to have long form content to exploit in SEO positioning?
We often find this theory: long content helps to position oneself. But is it always like this? No, not at all: it all depends on the search intent . What does the user want? Ask yourself this question, analyze the SERP, find out what is rewarded and work accordingly. Also focusing on an upstream study on buyer personas .
That is, the ideal types that can best summarize your target. You don't have to create content russia phone numbers randomly , but thinking about the needs of the people you want to reach. And transform them into convenient users.
Must Read: Improve Your Blog Ranking
Improves text readability
Content readability must be takeorking with mobile optimization. First of all, you must evaluate the length of the paragraphs, but also the size of the font (minimum 16 pixels) and the proximity of the text to other elements on the page. You need space and size, but also balance:
Use a readable font (sans serif is best).
Choose a comfortable size for the body.
Organize headers hierarchically.
Take care of the spaces between the lines, not excessive or minimal.
Use bullet points and bold text as needed.
Use a flag text alignment.
Add links with anchor text that are useful to the user.
Remove unnecessary copy and avoid walls of text.
The topic of contrast deserves a separate mention: make sure that the text, in addition to being large enough, stands out against the background thanks to a good contrast. To check before making changes, you can evaluate the font/background ratio with the contrast-ratio.com tool or through the accessibility report available in Chrome's Lighthouse . But is it only the text that should be the focus of attention?
Even the use of images and videos must be considered. Use multimedia content instead of text, exploit it to improve the user experience : not everything can and should be communicated with text. On the other hand, even in this case you must follow the golden rule, that is, economy: remove what is not needed.
How to optimize all this?
Not proceeding haphazardly. Here is the aspect you need to consider: to obtain good results in improving the user experience of a site – and of the single web page – you need to aim for a data driven approach.
So measuring user behavior with tools like CrazyEgg and Hotjar : remove what is not necessary for good communication, highlight what is needed, modify with knowledge and not by intuition or simple luck. Obviously the theme must be managed by the right expertise.
Mirko Ciesco
Mirko Ciesco
