The key word, defined for 2018 by marketers interviewed by ADC, is “integration” after those of previous years: digital and innovation. Integration of the multiplicity of channels that today it is necessary to manage to follow customers through their purchasing behavior.
Multichannel involves the integration of online and offline, and this is belgium telegram mobile Phone Number list also true in the world of events. The physical event allows you to meet in person, to interact and discuss face-to-face, to combine work with a pleasant and convivial moment, such as a good lunch or an aperitif, to encourage networking. The online event, such as a webinar or streaming, requires less time and less travel, and can also be viewed on a deferred basis. Both can be used to reach your audience and event managers are becoming increasingly creative in proposing integrations between the live event and the online event to maximize the return in terms of audience and results.
Technology support for event management
So despite the increasingly reduced budgets and the high number of events proposed to the market, events continue to be “cool”, but only if they change their style. And ICT 2018 events cannot hit the pre-established results without taking these trends into account.
In short, events, whatever their formula, are an evergreen, but they must consider that new tech topics also impact organizational processes and methods, strengthening the horizons of relationships and communication.
