What is PPC?
PPC means Cost Per Click in Turkish. Digital marketing PPC is seen as a type of advertising payment model. This model is where the advertiser receives payment based on the number of clicks on the ad, not the duration of the ad. Search engines and PPC are directly linked. Google Adwords, which was launched in the 2000s, has become one of the most important players for PPC. Despite competing with Yahoo and Microsoft, it still remains a pioneer.
What are PPC Models?
There are different models of PPC advertising. The differences indonesia telephone number data in these models are based on the fees to be paid and the performance of the advertisement. These PPC models are divided into two and are called as follows:
Flat Rate PPC
Bid Based PPC
In the flat rate model, you pay a certain fee to the publisher you advertise with. A flat fee is paid for each click on an ad. Advertisers may face different fees for each ad slot.
The bid-based model gives the maximum amount they can pay for the keywords they want. You can also see this as an auction. The quality of the ad is instantly determined by the bid given as a result of the auction.
How Does PPC Work?
PPC ads have a tag called “Advertisement” on search engines. They appear in organic search results with this tag. PPCs on social media appear as a normal post.
PPC ads are not used for any different purpose than other ads. The ads are used primarily for the following reasons:
Increase sales
Generating leads
Increase brand awareness
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What are the Benefits of PPC?
PPC is known to be a very useful advertising model for businesses. To list and explain the benefits of PPC:
Helps Achieve Goals
The PPC model, which is frequently used to achieve business goals, helps you easily reach your target audience to promote your brand and content. With PPC, you can use it for the goals you want, at much lower costs than classic advertising models.
It is a Measurable and Traceable Model
The most commonly used provider for PPC advertising is Google Ads. If you connect Google Ads with Google Analytics, you can easily find information about your ads and instantly direct them. However, it is useful to be careful when changing your advertising strategy quickly.
PPC Ads Are Profitable Compared to Other Ads
PPC advertising campaigns, as we mentioned at the beginning, are a system that measures cost per click. It will not create a situation where your ad is cut off before you reach the desired goal according to fixed advertising strategies. It will not leave you in the middle in terms of both financial and business growth.
PPC Ad Filters Reach Your Desired Audience
PPC ads can make it easier for you to reach your desired goals with simple methods. PPC ads have filters such as age range, gender, region, and ads can be selected according to those user filters.
Best for Small Businesses
PPC ads are a very suitable advertising system, especially for small businesses. Thanks to the cost per click, it eliminates the financial strain of small businesses.
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PPC and SEO
There are certain connections between PPC and SEO. These connections are both links that are due to similarities and links that trigger each other. In addition, there are differences. To explain:
SEO with PPC aims to increase the visibility of your site on the search engine results page. However, PPC allows you to attract traffic quickly with the pay-per-ad style. SEO tries to increase visibility organically over a longer period of time.
A well-designed PPC campaign can help determine SEO strategies. It provides data such as PPC search volume. This search volume data also helps with keywords that can be used in SEO strategies.
PPC and SEO help increase conversion rates of sites. PPC campaigns will be able to attract the target audience directly. Sites with improved site quality with SEO will make it much more possible for users to make purchases.
By monitoring advertising graphics made with PPC, strategic moves that will yield longer-term results, such as SEO, can be determined and SEO strategies can be made more precise.
The highest quality connection between PPC and SEO is brought together under one roof by 360-degree agencies and used. You can also contact Clicks'us, an SEO agency and 360-degree marketing agency.
PPC advertising has great benefits for small businesses and large businesses thanks to its click-per-click system and user-friendly filter. In addition to these benefits, we tried to tell you in our article that there are many more benefits.
