6. Buyer's Journey
Simply creating content is not enough to generate traffic and convert anonymous visitors into leads. Instead, you need to create targeted content for each stage of the Buyer's Journey, in order to guide the user through the entire purchasing cycle. In fact, the buyer goes through different stages during his journey towards purchasing your product or service and in each of these stages he must be supported by your communication. The right content at the right time will be able to convey him to you and convince him that the ideal solution to his need is you.
7. The blog and the Content Marketing strategy
Don't post content on your company blog sporadically and carelessly. In a Hubspot survey, for example, it emerged that 82% of marketers who publish daily posts acquire at least one customer through the blog , compared to 57% of blogs with monthly publications. Therefore, the best content marketing is the one that is consistent over time! A blog that is curated and constantly updated can really make a difference.
8. Call-to-Action
Remember to include Call-to-Action in your content and on all cambodia telegram data the channels you use. Without calls to action, it is not possible to generate leads and therefore convert contacts into customers. The CTA should not be unnecessarily invasive, but should fit naturally into your content, so as not to annoy users. Always keep in mind, however, that you are doing Content Marketing, and that the texts you write are therefore used to lead readers to perform a certain action: so immediately highlight the benefit that the user will have if they follow your call to action.
9. In Content Marketing, strategy rhymes with analysis
Pay attention to the results of the analysis so that you can identify and track the most popular themes or topics that generate the most traffic to your site. This way you can also identify and correct what is not working in your strategy. In content marketing and marketing in general, data is a fundamental element because it can help you have a clear vision of the effectiveness of your actions and content.
10. Evergreen Content Marketing
The other side of the coin compared to renewing your content. Include in your strategy “evergreen” content , that is, content that, despite the passage of time and new trends, continues to maintain a high level of interest in readers and generate traffic. There are topics that never go out of fashion, that people continuously search for and that they read without ever getting tired: adding some evergreen elements in your content will allow you to diversify and improve your communication strategy.
