What is On-Page SEO and What Are the Basic Elements to Optimize
Search engine optimization, the improvement of organic positioning on search engines, is essentially divided into two branches: what you can do to increase the authority of the portal with mentions and incoming hyperlinks and changes on the website. This is on-page SEO .
Off-page SEO includes activities related to the acquisition of backlinks through link building and digital PR. With on-page operations, however, we can intervene on different fronts: here is a series of substantial elements on which you can work to do a good job of optimizing the internet domain.
Create quality content
Optimize the snippet
Improve the page URL
Pay attention to the headings
Upload sitemap
Optimize videos and photos
Focus on Core Web Vitals
What is On-Page SEO
On-page SEO is the set of techniques to optimize the resources that belong to your domain. It appliesOman Phone Numbers to both web pages and blog articles and to the entire structure of the internet portal such as:
E-commerce.
Web portals.
Personal and business websites.
Corporate blog.
Personal blogs.SEO copywriter: what he does and how he works on the web
Albert Einstein
Instruments
The data-driven mindset in marketing is not enough: you need adequate tools. As anticipated, the sector is rich in possible sources that allow us to enrich our data universe.
Some examples? Let's start with Google Analytics which collects information about visits to the site but also the simple internal search field allows us to have the topics searched by users.
Then we have the Search Console and all the possible advanced tracking – like clicks on banners, for example – that we can manage with Google Tag Manager . We then move on to more complex tools like Google Optimize or the various:
Hotjar
Crazy Egg
Clarity
These tools record user sessions and create heat maps to understand how users move, what they click. To all this we possibly add the numbers of external databases such as contacts, leads, purchases on an e-commerce, warehouse and shipments.
data studio and google tag manager
In these cases, for example, I suggest clients work with custom dashboards based on Google's Looker Studio . This tool is essential for building custom reports .
The strong point is flexibility: it allows you to retrieve all the information from common platforms for those who know the topics of marketing and web performance . Obviously, at the base of all this there is always a superior overall vision. The customized dashboard that I create is the facade, the useful scheme for retrieving information and collecting data . At the base there is always a strategic project.
Custom SEO Dashboard
Keep track of your project's most important metrics.
Find out more
Sorting
The selection of data to analyze is essential to obtain good results . Looker Studio dashboards, optimized and well structured, allow you to do a detailed data storytelling job . You can present your numbers in a functional way to the customer. But to do it effectively you have to choose.
Choosing means cutting something out and deciding what to show. And what not. This decision should not be made based on what is convenient for us but on the intrinsic usefulness of the project. Working with data is a good way to get your hands dirty and understand what is useful and what is not.
Start with what works for you
The real problem with the data-driven vision for web marketing work is the possibility of getting completely lost in a huge world . And that can ultimately swallow up your efforts. We are talking about a major challenge that must be faced methodically.
The challenge of data-driven in companies, and specifically in digital marketing, is now essential. The important thing is to work in a way that always matches tools and objectives . Wit
Forums and communities.
This work can be done on all projects that need visibility on Google by improving the ranking of the most important web pages based on the planned objectives .
Ththouse and Gtmetrix among the various SEO tools . Do you want to work on this front?
