Nowadays, product packaging is no longer simply about protecting products or facilitating transportation, but plays a key role in consumers' purchasing decisions. Whether the packaging design is innovative and beautiful, and whether it effectively conveys information, will directly affect the popularity and sales of the company's products and brands. A few years ago, when entered the mass market, it quickly attracted the attention of the traditional packaging industry. Innovative packaging featuring AR interaction has unlimited potential in the field of marketing.
First of all, AR augmented reality technology can effectively expand the dimension egypt phone number lead of packaging information content.
Traditional packaging has two major limitations: limited information transmission and monotonous presentation. A square paper box with densely printed text and pictures, the communication between producers and consumers is limited to the physical space of traditional packaging. The use of interactive AR technology can break through these limitations to a great extent and help products stand out on crowded shelves.
AR augmented reality technology
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