If you limit the Facebook algorithm with an imprecise or too small lookalike audience, it can become too limited. These days, you want to give the Facebook algorithm as much freedom as possible, because it generally works better than any specific targeting. In the "modern age" of media buying, the specific target audience is addressed through communication in the ad senegal phone number data creative. This means starting with a lookalike audience of 10% to make it as large as possible, then you can gradually work down. Also, be sure to test broad targeting, i.e., targeting without target group settings -> male & female 18-65+.
What sources are there for lookalike audiences?
There are several sources from which advertisers can generate lookalike audiences. The most commonly used source is the advertiser's own customer database. This allows advertisers to create a more precise and specific target audience. Other sources also include Facebook or Instagram followers, email lists, and people who have interacted with your ads.
How do I create a lookalike audience?
To create a Facebook Lookalike Audience, open the "Audiences" menu item within your ad account. Then, select a source to use for the Lookalike Audience. Next, you'll need to specify the audience size and select the countries or regions where you want to reach the audience. Once you've done this, Facebook can begin creating the Lookalike Audience. It typically takes a few minutes to a maximum of hours for Facebook to finish generating the audience.
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