3 Influencer categories to consider and make sure you pick the right one

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When selecting an influencer to work for our brand, we used to look up to the big names, celebrities, etc. But nowadays the spectrum has grown considerably and we have a lot to choose from. That's why we need to check whose influencers' followers match our target. If we are going to invest, let's make sure that we are reaching the right audience.
We've created our own categorization in order to clarify some concepts and help you get an idea of ​​different options available to generate awareness, engagement and more sales thanks to influencers marketing.

Celebrities
If we divide them according to how big they are, first we find the celebrities. These kinds of influencers are crazy expensive and just a post on Instagram can cost over 6K. But the results are guaranteed if you are looking to make an impact worldwide. They costa rica mobile database are usually actors, singers, TV stars or sportsman. The only problem is you need to be aware that it is difficult to reach a specific target and you will get loads of unuseful leads as this will appeal almost everyone.

Then you have the macro-influencers, not as famous, but kind of well known in their own sector and country. They are also expensive (not as much as celebrities, but it will hurt your pocket). The advantage of choosing them is that they will generate a lot of awareness in your field and are great brand advocates, especially in fashion, with a big bunch of faithful followers and admirers.

These are the most effective ones nowadays. They go straight to your niche and are not as expensive as the rest. If your product is really specific it will be your best chance to reach your target. They build trust with their community and therefore are more reliable regarding recommendations.


We can also divide them for age and species. The youngest ones are commonly known by the name kidfluencers. These are the kids who create content for other kids younger than 13 years old. You can choose them if your product is for that target. Popular actions with them are unboxing, product demos and reviews. Listening to these influencers allows us to really get to know our target. No one knows better what they want than kids themselves. The only downside for the brand is that you need to be more transparent than ever with kids. It will need to be crystal clear that whatever you promote with them is advertisement.

The ones that get more results from this categorization are the petfluencers. It's true that not all products can be advertised by a pet, but with a fun touch, you can fit most of them. They can charge between 2 and 4K for a post on Instagram (if they have more than 2K followers). Their cuteness is irresistible so people tend to follow them instantly as if they've been hypnotized. Dogs and cats are the most common pet influencers but we can also find porcupines and pigs. From this trend it has even been born a new profession, the Social petworking coach. Social petworking coaches are people who train pets to appear in social media, pose, etc.