If you are looking to promote the launch of a new product or service , a raffle so that some of your users can try it for free will be your best ally. A situation in which they can win something will always generate more interest among users than a simple commercial communication about the launch. Think about it, almost everyone is more open to discovering the benefits of the current healthy drink if it is presented to them as a game, a simple trivia for example, than spending 10 minutes reading an article about it.
Also, if you want the promotion to go viral, you can use the privilege of offering your followers the opportunity to be the first to enjoy the product or service in question . If the launch is aligned with the interests of your audience, it will work as the perfect hook.
Users check social media several times a day with different demands, and one of the most important is the need for information. For this reason, your social profiles are the ideal channel to send your followers all the news and updates about your brand. And the more followers you have, the more potential customers your messages will reach , so in addition to organic growth, it is always convenient to use other tools to increase this critical mass.
How do you know if your company has a good cyprus email address image? Are you transmitting your brand values? We explain four branding mistakes that you should avoid in order not to damage your company's image. If you keep the following points in mind, your audience will recognize your company and its services immediately.
1. Not developing brand identity
Before taking note, do not confuse brand identity and brand image . The difference is simple: one refers to what we are and the other to what others think or perceive about us. Brand identity is any element that allows the user to identify your company. These are the characteristic elements that make up a brand. Normally, it is made up of a logo, slogan, typography, colors and even the messages and values that the brand itself wants to convey.
In order for users to recognize your company and all the content related to it, your brand identity must be present in all your publications , whether in social media profiles, photographs, blog posts , printed materials, etc.
A clear example is Nike . Simply with its logo and slogan 'Just Do It' we identify the brand, and we don't even need them to explicitly write their name.
