How autodialing helps you avoid losing money

[armdrejoan]

A CRM system is like a Swiss Army knife: in theory chinese overseas africa database it solves everything, in practice… everything depends on how you use it. Many companies proudly declare: “We have a CRM in place.” But upon closer inspection, it turns out that a CRM is simply an expensive notebook in which managers occasionally note that a client “didn’t pick up the phone.” Sound familiar?

And now the facts: according to McKinsey, companies lose up to 30% of potential clients due to errors in working with CRM. The good news: some of these errors can be solved by automation, and especially effectively by autodialing.

Let's look at 5 typical mistakes that turn CRM into a black hole for leads. And we'll tell you how to fix it.

Error 1: The client is there, but there is no response
Why is this happening?

The lead got into the CRM, but they didn't contact him within the first hour. Or they contacted him, but only the next day. Or they wrote a letter that went to spam. In short, the reaction was either late or wrong.

The problem is in the "manual" mode. The manager is busy, tired, at lunch, on vacation. And the client has already gone to a more efficient competitor.