How Brands and Editors Use Collaborations

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Chevrolet
Chevrolet has partnered with well-known influencers on TikTok and Instagram instead of celebrities with large followings. This collaboration feels more natural and showcases how the brand's cars improve the influencers' lives.Premium automotive publishers publish long-form analysis videos with objective experts. For example, Electrifying's review of the BYD Seal (given the publisher's authority in the EV sector).


Electrifying, YouTube

Electrifying also experiments with different concepts like "Would chinese overseas australia data You Rather?", "First Drive," "First Look," "Group Tests," "Small EVs," and "Used Car Reviews" to make their videos more engaging.



Electrifying, YouTube

The bottom line is that high-intent potential customers are those who watch publishers' full videos. They use reviews to learn more about their product and compare it with others.

Automotive publishers are especially helpful in creating multiple product tour videos and valuable content. Collaborate with them to boost your video marketing and attract quality leads.