SMBs collectively have the power to shift entire industries, define new requirements for enterprise software, and essentially change the way all of us work.
Take the first step with Starter Suite.
Discover the all-in-one CRM for small businesses. Starter Suite brings marketing, sales, service, and together, so you can grow your business with one easy-to-use suite.
Why are SMBs so important?
MBAs and economists will tell you that their power comes from the fact that the economy can only support a limited number of large enterprises, creating a long-tail market for SMBs. That market consists of many small and medium-sized businesses that (in aggregate) carry almost as much market power as the bigger players.
Large enterprises have room for fluff — they swell and slow down if job seekers data they aren’t careful. SMBs don’t have that luxury, and as a result, they are built for speed. The only way to thrive as a fast-paced organization is to fill your team with people with heart, and then feed their passion for what you do. Which makes the customer their number one priority.
In fact, 65% of customers expect companies to adapt to their changing needs and preferences. But 61% of customers say most companies treat them as a number. As a small or medium-sized business, you have the ability to treat every customer as an individual.
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