Customer communication is one of the pillars of any successful business strategy. However, for some industries it is necessary to go beyond the mere delivery of information, establishing close and pleasant conversations that allow improving the experience of their consumers and sales opportunities.
This is what conversational experiences are all about: accompanying india whatsapp number data 5 million customers throughout the entire Customer Journey through various messaging channels, such as WhatsApp, Facebook Messenger, Apple Business Chat or Google Business Messages, to name a few.
This is due to the popularity of these platforms. In this regard, it is estimated that the average person spends more than 3 hours a day on messaging channels, and 91% want to use them to chat with brands . Aware of this trend, some companies have incorporated actions to improve the customer experience , such as the inclusion of chatbots and omnichannel customer service strategies.
The idea is to be present whenever customers require it, and deliver timely and valuable information to each question or request. To understand this better, let's look at some industries that have successfully implemented conversational experiences.
