Web design and development
08 October 2018
When preparing a digital marketing strategy for any company or business, the possibility of running paid advertising campaigns on the Internet arises. Once you have decided to promote your website or other content, the question is: Google Adwords or Facebook Ads? Both are very powerful tools.
In this post we will see the differences between the two platforms. Depending on the objectives that are established online, the option that best suits each person's needs must be chosen. All of this, without ruling out the possibility of combining them, with an appropriate strategy for each one. Let's get to know these two models of advertising on the Internet:
Google Adwords
Ads promoted by Google Adwords appear in the search eng canada telegram phone number list ine and are known as SEM. The advertising is displayed in the results of searches made by users. This advertising is displayed following a series of criteria, but the most important are the keywords . These are words that are associated with the search.
The success of each campaign also depends on elements related to SEO (design, usability, internal links, quality of content, etc.), as well as, obviously, on the investment made. As for reach, if the target audience is correctly segmented and the right keywords are used for each campaign, a large number of users will be reached. By reaching potential customers, traffic will be generated to the website and there will be more chances of conversion.
Search Network: The ad appears next to the organic search results. There are 4 at the top and 3 at the bottom of the page, and the word 'ad' appears in green next to the URL.
Display Network : These appear on web pages in the form of banners and can be text, image or audiovisual. In this case, the income is shared with the owners of the website where they are displayed. It is also known as Google Adsense.
Facebook Ads
The first difference compared to Google Adwords is that, in this case, Facebook Ads ads appear on the social networks Facebook and Instagram . The advertising displayed depends on the activity of each user on social networks, based on the websites and applications visited.
What it does is try to show the content that is most closely related to the interests of each user . In this case, the audience can be segmented for each campaign in a detailed way according to age, sex, location, interests, etc., and invest according to the reach that is desired.
One of the advantages is that it creates a community because many users become followers. On the other hand, the content has a greater diffusion than expected because it can be seen by the friends of the users who interact with the advertisement. In addition, it is economical because the entire investment is amortized, since you pay for the clicks obtained.
Both Facebook Ads and Google Adwords use the same system to create ads. First, a campaign is created where an ad group is created, which will ultimately contain the relevant ads. They also present statistics for the different campaigns and this allows the results to be analysed in order to optimise future actions, correcting any mistakes made and achieving even greater reach.
Both platforms require hours of dedication and professional knowledge to manage them correctly and to get the maximum benefit, that is, to ensure that the ads have a lot of visibility. That is why agencies like KIWOP offer you this service. Outsourcing it and leaving it in the hands of experts will make the investment much more profitable.
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