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In the following example, define for yourself the effectiveness of each message and t be driven by the client: Bank A sends the following SMS to a client who has a debt: “Dear client, your account has a debt. the sending of the receipt.” Bank B has a client, also in arrears, and sends him an SMS that says “Dear client, we know that you are worried about your debt. We want to help you, please call us.” Which bank is the most likely to receive a positive response from the client? The words, what they say and how they say it, are the big difference.

Context: In order for the message to provide value to the person guatemala whatsapp number data 5 million reading it, we must know the circumstances surrounding that person, that is, we must know what the client is experiencing in order to adapt our communication so that it generates a productive result. Offering information, promotions or benefits that do not apply to his condition because he cannot take advantage of them will not mean anything to him, and will make the message unimportant.



Another example is collection. If we offer the client a significant discount by paying a certain amount today and he does not have the money today, that message will mean nothing to him, even if it has been worded and intended appropriately. If we had investigated more about the context in this example, perhaps we would have noticed that the system records that what the client has always asked for is to be given time for the fortnight to arrive to pay the full amount and that he does not want the discount, he only wants time. The message would have been powerful if it had been worded, offering time and not a discount.