Today, due to the Covid-19 crisis, physical trade fairs and stands are already seen as a very distant reality: empty congress centres, production of physical stands stopped, printed corporate materials stored in boxes and impossible physical contact between sales representatives and potential leads.
According to data from the Association of list of costa rica consumer email Spanish Trade Fairs (AFE) and the Association of Congress Centres of Spain (APCE) , in Spain alone, the health crisis has led to the cancellation of more than 190 trade fairs and 270 congresses. If we look at the European level, more than 3,300 trade fairs have been affected .
Obviously, there are hundreds of thousands of companies that are affected by this new reality, and in this moment of uncertainty they are asking themselves: “What now?” “How am I going to fill this gap?” “Where are my potential leads going to come together?”
And only companies that already had an inbound marketing plan in place have the answer. Once again, this health crisis makes it clear that only
