This step is none other than the integration of an inbound marketing plan capable of recovering the slack in lead generation and becoming a permanent source of opportunities in the sales funnel . Digital channels also ensure not only that first commercial contact, but also allow progress in the different phases involved in the transformation of lead into customer.
Are you unfamiliar with inbound marketing? Don't costa rica email list worry, here 's a basic guide to understanding its objectives and methodologies. As you can see, the process is simple and effective: attract, interact and delight through digital channels.
Transferring the objectives of a commercial stand to a virtual demo
There are two basic actions in a commercial stand: informing - through product sheets, success stories or corporate brochures - and interacting - through the presence of a salesperson who will answer questions, convince and establish points of contact for the future. All this can be transferred to a digital environment, in inbound marketing, the heart of the strategy is in a website or a landing page that focuses the content on the product to be promoted, our virtual stand.
through the website's text, explanatory videos, product demos or downloadable documents. Contact with the sales representative can also be fluid, through contact forms, requests for more information by email or live chats.
