A study by Forbes magazine showed that 90% of digital sales professionals are already using video as part of their strategy.
When videos are included on a landing page, users stay engaged with the content for longer.
On average, users spend 88% more time on a website that contains video.
59% of marketers agree that it's the type of marketing content with the best ROI .
Teams that use video in their sales process win more meetings when they include this type of content.
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Now that you’ve seen how the data shows us the effectiveness of video in supporting your marketing strategy, we need to see where to start.
To use a video aimed at sales and capturing leads, we must take into account which phase of the sales funnel or flywheel we are in. Depending on each phase, we can use a series of contents that best fit:
Attract : If we are more interested in list of comoros consumer email attracting leads, we can use explanatory, service or product videos . Even brand positioning videos, such as corporate or recognition videos , are often helpful for new leads.
Interact : If we detect that we are not converting and advancing in the purchasing process, we can always use audiovisual content focused on product demos, testimonials, interviews with experts or success stories to generate trust .
Delight : If, on the other hand, once we see that the customer has liked our product or service and we want them to buy again or even recommend us, we can choose to offer them videos aimed at getting the most out of their purchase: step-by-step, animated videos or even events or live broadcasts about news related to their purchase.
As you can see, there are many different video styles that can be used in the sales process, especially when we are already in a commercial phase.
Specifically, we can see what type of video would help us generate leads that become future clients. To do this, and taking into account the current situation where face-to-face business relationships are reduced, we explain three types of video that can help you in this phase.
