Luis Herrera
May 9, 22 | 10 min read
types of content for blogs
Reading time: 8 minutes
Blogs are extremely useful sources of different types of content relevant to your business.
But do you know what content to post and when to do it?
There are a range of possibilities that can attract traffic to your blog , but they don't always come to mind when creating materials for your posts.
It is important to note that different syria email list businesses have different needs, and the content they create plays a very important role when it comes to generating leads and creating opportunities for your business.
For example, a startup with an innovative purpose needs to get leads early in the buying process and nurture them with relevant content until they are ready to close the deal.
On the other hand, an e-commerce site has contact with potential buyers long before the purchase journey begins.
These visitors are much more likely to buy, so they need a purchase incentive, not educational materials.
In today's article, we'll give you the 14 types of content every blog should have and help you create your editorial publishing calendar.
Are you ready? Join us!
Essential types of content for any blog
1. Educational blog posts
Posts are the foundation of successful blogs.
If there is one thing that Inbound Marketing syria email list has taught us, it is that there is never too much valuable and relevant information.
For this reason, it has educational posts to attract traffic.
In fact, this type of content is excellent for positioning your business as an authority in the market , as well as helping you get top spots in search engines, mainly on Google.
A great advantage of blog posts is that they are completely personalized and comprehensive. This makes it possible to cover any topic in the space of a blog, from a short announcement about an event the company will be participating in to a long post about SEO, a description of a video or webinar.
As far as the ideal word count is concerned, there is no size limit.
According to Hubspot research conducted in 2020, to generate leads, an article needs to be 2,500 words.
This is educational, interactive content that keeps your blog fresh, packed with new content, and getting more and more traffic.
2. eBooks
If you are looking to attract more and more leads, this is the ideal format.
Ebooks can be as wordy as a blog post, or even less. However, they are extremely targeted and have the advantage of being very useful for increasing your email address base.
In 2012, the average word count for a successful blog post was 600 words. Over time, this number has increased so that today, e-books need to be long.
That is , an ebook should be at least twice the length of an average blog post.
These contents are presented in different formats, generally through a PDF that can be downloaded by clicking on a link.
We must emphasize that these are virtual books, therefore, we must divide them into chapters to explore the central theme more deeply.
So, we can say that design is the clearest difference between an e-book and a blog post .
Digital books need to be rich in images, graphics, colors and formatting. This is the foundation of e-books that need to be read!
You may also be interested in the following content:
Learn how to edit PDF online in different ways
The Ultimate Guide to Content Creation for B2B Companies
3. White papers
White papers consist of a document format whose main objective is to delve deeper into a specific problem , showing its causes, concepts and mainly its solution.
In this way, we consider it as a relatively more complex material.
It's important that your customers and readers have been in contact with your business for a certain period of time and faced some common problems within their market.
When we talk about a particular problem that our readers also face, the probability of converting them into leads and even new customers is much more significant.
This is one of the reasons why white papers have become such a powerful tool for lead generation. In fact, in some markets, they surpass e-books in efficiency and relevance!
To create good content, you need to fully understand the problem and carefully research the best alternative solutions to solve the problem.
